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B Corp Certified

Our Sustainability

Good for Oceans
Good for communities
Resources

We know that “Full of Good” sets a lofty bar, but it’s not just a claim — it’s our mission and promise to you. We’re committed to making sure that every can of our seafood is full of good: full of good taste, full of good for your health, and full of good for the world. 

Our Partners

B-Corp

B Corp Certified

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Marine Stewardship Council

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Cleanhub

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Global Ghost Gear Initiative

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Good For Oceans

We only work with fisheries that share our passion for protecting fish stocks for future generations. We work with our suppliers to ensure that all our seafood is sourced sustainably. We also work with partner organizations that help keep our oceans clean. 
Good fishing practices
PLASTIC NEUTRALITY
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Good for communities

Gold Seal works with like-minded partners to support Canadian communities in need.

Feeding the Hungry

Want to know more about where your fish comes from? Email us at talktous@oceanbrands.com for more information!

Resources

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We’re Proud of our B Corp Certification: Why You Should Look for Purpose-Led Brands

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What MSC Certification Means to Us, And Why You Should Care

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JUN5-GOLDSEAL-BLOG-web

On World Environment Day We Celebrate Plastic Neutrality Initiatives

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APR22-GOLDSEAL-BLOG-Web

We Celebrate Earth Day Every Day. How About You?

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FEB26-GOLDSEAL-BLOG-Web

Is Wild Caught Fish Really Better For You?

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JAN20-GOLDSEAL-BLOG-web

Why Should I Care About How My Fish Is Caught?

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© 2023 Gold Seal. All rights reserved.

Contact Us

Email

talktous@oceanbrands.com

Phone

1-877-506-1294

Address

Suite 100 - 3600 Lysander Lane
Richmond, BC, Canada V7B 1C3

Privacy

Privacy Statement

We respect the privacy of every individual who visits our website. We take great measures to ensure the privacy and confidentiality of any personal information on this site.

Use Of Personal Information

All personal information supplied will remain within our organization and will not be shared with any external entity unless prior permission is given. Your personal information will not be sold, distributed or published in any manner whatsoever.

B-Corp

B Corp Certified

B Corps are a community of companies who are committed to using business as a force for good, balancing profit and purpose. 

 

To become B Corp certified, our business was assessed for its impact on our workers, community, customers, and the environment. Meeting the highest standards, we are committed to supporting the positive impact we’re making by remaining transparent and considering all of our stakeholders in every decision we make.

 

As a consumer, you have a voice and immeasurable power. Each dollar you spend is a vote: a vote for product excellence, a vote for strong brand values, a vote for good business practices. By choosing B Corp brands like ours, you vote to support our commitment to make decisions that positively impact our workers, customers, suppliers, community and the environment.

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MSC

An international non-profit organization, the Marine Stewardship Council is on a mission to protect our oceans and seafood supply. Working with fisheries, scientists, and seafood industry stakeholders, MSC ensures that our oceans are fished responsibly and that you, the consumer, can easily find seafood that is certified sustainable. 

Only seafood that meets three key criteria earns MSC certification: 

  • Healthy stock status
  • Sustainable habitat and by-catch impact
  • Successful fishery management

So, when you see the MSC blue fish label on your favourite seafood, like Gold Seal Salmon, you can rest assured that it was caught wild using sustainable fishing methods and is traceable from ocean to table. By choosing products with this label, you are directly supporting fisheries that take care of our oceans. 

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Cleanhub

Cleanhub collects and repurposes plastic before it enters the world’s oceans. By calculating their plastic footprint and paying for the equivalent to be collected, sustainable brands like Gold Seal support Cleanhub’s mission to protect and preserve our oceans.

 

Globally, 91% of plastic waste does not get recycled. Non-recyclable items such as plastic bags, wrappers, and food containers end up in the environment because it is too expensive to treat them. Cleanhub steps in to collect these items and turn them into something with value. They get repurposed as an energy source.

 

Cleanhub uses software to monitor, track and verify how much waste is recovered by their collection partners. Partners report plastic waste collection through an app that also connects them to a curated network of safe treatment facilities. Through this digital platform, Cleanhub can guarantee that all parties involved have collected and treated the plastic waste as promised.

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Ghost Gear Initiative

Committed to driving solutions for the problem of lost, abandoned, and discarded fishing gear, the Global Ghost Gear Initiative (GGGI) is the world’s largest cross-stakeholder alliance of its kind.

 

Launched in 2015, GGGI brings together members of the fishing industry, private sector, academia, governments, intergovernmental organizations, and non-governmental organizations to tackle the problem of ghost fishing gear, the most harmful form of marine debris. Each participant, including Ocean Brands (our parent company), plays a critical role in mitigating the effects of ghost gear on a local, regional, and global level.

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Good Fishing Practices

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Purse Seine Fishing – used for Pink Salmon, Mackerel, and Sardine fishing
opt__aboutcom__coeus__resources__content_migration__treehugger__images__2016__05__Fish_Aggregate_Device-7f15d2624d0746538ae818b7230ec9adPurse seine fishing is used in the open ocean to target dense schools of pelagic fish, so by-catch is minimal. Using this method, fishermen surround the school of fish with a vertical net ‘curtain.’ The bottom of the net is drawn together, much like tightening the cords of a drawstring purse, to enclose the fish.
Gillnetting – used for Sockeye Salmon fishing

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Gillnetting is a fishing method that uses gill nets: curtain-like nets perpendicular to the direction in which the fish are traveling as they migrate along the coast toward their natal streams. The net has a float line on the top and a weighted line on the bottom. A gillnet is normally set in a straight line. A fish swims into a net and passes only part way through the specially designed mesh. Gillnets have a high degree of size selectivity to reduce bycatch of non-target age/size classes of salmon, also other species. 

Salmon
Mackerel
Sardines
Salmon

gold-seal-map-1-V3 All Gold Seal Salmon is MSC (Marine Stewardship Council) certified and comes from North Pacific waters, off the Alaska coast.

All the salmon fishing there is controlled by and reported to Alaskan Department of Fish and Game, that sets strict regulations on commercial fishing. They pay close attention to escapements monitoring – commercial fishing does not open up on a river system until the optimal fish escapement numbers are met. Also, they have implemented precise reporting using eLanding and fish tickets for the sale of fish.

You can learn more about fishing practices in Alaska here.

Mackerel

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Our Gold Seal Mackerel are the Scomber Scombrus species caught in the North Atlantic Ocean.

Sardines

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Our Gold Seal Sardines are Sardinops Sagax which are caught in the North-West Pacific Ocean.

Plastic Neutrality

Being plastic neutral means that for any amount of plastic we use in our operations, a measured equivalent of plastic waste is recovered and removed from the environment through recycling and/or waste management efforts. 

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Cleanhub & Tridi Oasis

Gold Seal chose to work with Cleanhub, a company that collects and repurposes plastic waste. Through Cleanhub, Gold Seal has partnered with Tridi Oasis, a female-led company. The company’s founders, Dian and Dinda grew Tridi into a company that employs around 100 people and recycles 750 metric tonnes of plastic waste a month. 

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Feeding the Hungry

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We are committed to supporting our communities by feeding those in need.

 

Partnering with Food Banks Canada, Backpack Buddies, I Can for Kids, Richmond School District, Coquitlam School District, and Lotus Light Charity, we work to provide nourishment to the most vulnerable members of our communities.

 

We continue to lean into our commitment to feed the hungry in communities across Canada now and in the future. We hope you’ll join us in supporting your own community by donating your time, food, or money to organizations dedicated to fighting hunger.