FOR THE EXPLORER IN EVERYONE.
For over 100 years, Gold Seal has been reeling in premium, wild-caught seafood Canadians trust. But we’re not stopping at the tin. From bold flavours to craveworthy recipes to creative new formats, we’re here to make tinned fish anything but ordinary.
SUSTAINABILITY
Gold Seal is dedicated to helping safeguard our oceans and marine life, and making a positive impact on our communities.
We also partner with organizations that work to keep our oceans clean through plastic waste management and recycling efforts, and fight poverty and hunger in their local communities.
AND MORE!
Purse seine fishing is used in the open ocean to target dense schools of pelagic fish, ensuring that bycatch is minimal.
Gillnetting is a fishing method with a high degree of size selectivity. This helps reduce bycatch of non-target age/size classes of salmon and also other species.
Most of Gold Seal’s products are already sustainably sourced. By 2025, we aspire to achieve a 100% sustainable product portfolio.
Gold Seal Salmon is MSC (Marine Stewardship Council) certified and comes from the North Pacific waters, off the coast of Alaska.
All the salmon fishing in this region is controlled by and reported to Alaskan Department of Fish and Game, that sets strict regulations on commercial fishing.
You can learn more about fishing practices in Alaska here.
Gold Seal Mackerel belongs to the Scomber Scombrus species and comes from the North Atlantic Ocean.
Gold Seal Sardines belong to the Sardinops Sagax species and come from the North-West Pacific Ocean.
For more information on our seafood sourcing practices and sustainability initiatives, email us at: [email protected]
Being Plastic Neutral means that for any amount of plastic used in our operations, a measured equivalent of plastic waste is recovered and removed from the environment through recycling and/or waste management efforts.
Through our partnership with CleanHub, Gold Seal worked with Tridi Oasis in 2021 and 2022 to collect and repurpose plastic waste. The company’s founders, Dian and Dinda grew Tridi into a company that employs around 100 people and recycles 750 metric tonnes of plastic bottles a month.
Beginning December 2022, we have a new partnership with ecoBali, another one of CleanHub’s collection partners that champions plastic waste management and recycling. Founded in 2006, ecoBali provides a waste collection and recycling service that is based on waste separation at the source. To date, ecoBali has successfully managed over 5000 tonnes of ocean-bound waste.
Committed to driving solutions for the problem of lost, abandoned, and discarded fishing gear, the Global Ghost Gear Initiative (GGGI) is the world’s largest cross-stakeholder alliance of its kind.
Launched in 2015, GGGI brings together members of the fishing industry, private sector, academia, governments, intergovernmental organizations, and non-governmental organizations to tackle the problem of ghost fishing gear, the most harmful form of marine debris. Each participant, including Ocean Brands (our parent company), plays a critical role in mitigating the effects of ghost gear on a local, regional, and global level.
Gold Seal is committed to ensuring that all of our suppliers abide by an unwavering code of conduct and undergo stringent social audits to guarantee that their employees are treated with dignity and respect.
We’ve joined the Seafood Task Force (STF) – an industry-led collaboration that champions transparency and oversight across seafood supply chains. By working with STF, we aim to eradicate forced labor and human trafficking through the highest levels of accountability and traceability.
Gold Seal works to provide nourishment to the most vulnerable members of our communities by partnering with Food Banks Canada, Backpack Buddies, I Can for Kids, Richmond School District, Coquitlam School District, and Lotus Light Charity.
We hope you’ll join us in supporting your own community by donating your time, food, or money to organizations that fight hunger.
B Corps are a community of companies who are committed to using business as a force for good, balancing profit and purpose.
To become B Corp certified, our business was assessed for its impact on our workers, community, customers, and the environment. Meeting the highest standards, we are committed to supporting the positive impact we’re making by remaining transparent and considering all of our stakeholders in every decision we make.
As a consumer, you have a voice and immeasurable power. Each dollar you spend is a vote: a vote for product excellence, a vote for strong brand values, a vote for good business practices. By choosing B Corp brands like ours, you vote to support our commitment to make decisions that positively impact our workers, customers, suppliers, community and the environment.
An international non-profit organization, the Marine Stewardship Council is on a mission to protect our oceans and seafood supply. Working with fisheries, scientists, and seafood industry stakeholders, MSC ensures that our oceans are fished responsibly and that you, the consumer, can easily find seafood that is certified sustainable.
Only seafood that meets three key criteria earns MSC certification:
So, when you see the MSC blue fish label on your favourite seafood, like Gold Seal Salmon, you can rest assured that it was caught wild using sustainable fishing methods and is traceable from ocean to table. By choosing products with this label, you are directly supporting fisheries that take care of our oceans.
Cleanhub collects and repurposes plastic before it enters the world’s oceans. By calculating their plastic footprint and paying for the equivalent to be collected, sustainable brands like Gold Seal support Cleanhub’s mission to protect and preserve our oceans.
Globally, 91% of plastic waste does not get recycled. Non-recyclable items such as plastic bags, wrappers, and food containers end up in the environment because it is too expensive to treat them. Cleanhub steps in to collect these items and turn them into something with value. They get repurposed as an energy source.
Cleanhub uses software to monitor, track and verify how much waste is recovered by their collection partners. Partners report plastic waste collection through an app that also connects them to a curated network of safe treatment facilities. Through this digital platform, Cleanhub can guarantee that all parties involved have collected and treated the plastic waste as promised.
Ocean Wise is a conservation program that educates and empowers consumers about the issues surrounding sustainable seafood.
Did you know: approximately 85% of the world’s fish stocks are overfished or fully exploited?
Overfishing is the greatest threat to our oceans today. When you see the Ocean Wise symbol next to a seafood item it’s your assurance of an ocean-friendly choice. Sustainable options are species that are caught or farmed in ways that ensure the long-term health and stability of that species, as well as the greater marine ecosystem.
The program uses four criteria when recommending a species:
It’s not too late to take action to protect our oceans and Ocean Brands is committed to continually improving our seafood sourcing. Look for the Ocean Wise symbol on our products, your assurance of an ocean friendly choice.
Suite 100 – 3600 Lysander Lane
Richmond, BC, Canada V7B 1C3
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